Hey! It’s me! It’s you, too!!
Blog readers jump around. They follow links. They move from blogs to news clips to videos on YouTube, and they do it more easily than you can turn a newspaper page. They are always getting carried away—somewhere.
Many bloggers really don’t write much at all. They are more like impresarios, curators, or editors, picking and choosing things they find on line, occasionally slapping on a funny headline or adding a snarky (read: snotty and catty) comment.
Blog writing is id writing—grandiose, dreamy, private, free-associative, infantile, sexy, petty, dirty. Whether bloggers tell the truth or really are who they claim to be is another matter, but WTF. They are what they write. And you can’t fake that.